The Missed Opportunity In CSR
Ben Chutz

Excellent article. Most firms, in my opinion, engage in corporate social responsibility programs because:

  1. They have suffered a serious impact on their reputation and business because of previous inattention to company practices or lack of policies regarding social and environmental impact,
  2. Their employees request them to and management feels that employee performance would improve as a result, or
  3. Senior management feels that their customer relationships would improve as a result

Few firms act, except out of self interest.

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