Ross SheilDoes your business create social impact? Leap wants to fund you.One minute in Jamaica you can’t get backing for your startup; and now, The Leap Company are promoting a US$30m fund that doesn’t just…Jun 23, 2018Jun 23, 2018
Ross SheilinslashrootsCode for Africa wants to help Jamaican journalism stay ahead of the timesWarning: This is not fake news. You are about to read something positive about journalism in 2018.Jun 1, 2018Jun 1, 2018
Ross Sheil‘Our Jamaica’: Hurt is … a story that needs to be releasedA decade ago, I was working for a newspaper in Cayman. Among other things, each day I was expected to find a ‘Person of the Day’ for the…May 7, 20181May 7, 20181
Ross SheilWhat one Jamaican CEO gets about social media that leaves others behindA few weeks after an employee brought down the wrath of Twitter upon his company after sending a discriminatory tweet from the corporate…Sep 20, 2016Sep 20, 2016
Ross SheilMoving multi-million-dollar motors: behind Jamaica’s most cost-effective mobile campaignLast year, drivers in Kingston would have seen a Mercedes-Benz GLA 250 parked by an intersection with an oversized hashtag on its side…Apr 5, 2016Apr 5, 2016
Ross SheilCase study: How we made Jamaica’s first ever #socialmillionaireWhen Digicel Jamaica wanted to find a way to extend their Merry Millions Christmas campaign to engage on social media they turned to us at…Mar 29, 2016Mar 29, 2016
Ross SheilMind the mobile gap: fast-moving Caribbean customers threaten to leave their marketers behindSaying mobile is a fast moving technology is a statement all marketers will nod to. Less agreeable would be to say that while today’s…Mar 23, 2016Mar 23, 2016
Ross SheilInstagram vs Ganjagram: social network giant cracks down on Jamaican app developerGanjagram, a made-in-Jamaica mobile app intended to help ganja smokers stay on the right side of the law is now finding itself in legal…Feb 25, 2016Feb 25, 2016
Ross Sheil‘Mobile Micro Moments’ means macro opportunityA Caribbean customer pulls out their phone, searches for a product/service and clicks on the result [CALL]. [RING] you or your colleague…Dec 3, 2015Dec 3, 2015