When Every Sale Matters

Ross Stites
2 min readApr 21, 2020

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Every sale matters, now more than ever. That’s why your sales people should be focusing on sales and your finance people on up-selling, NOT productivity-crushing admin work.

Unfortunately, sales and finance people often spend way too much time sourcing lenders or hand-holding deals through the credit approval process. But when all the back-office stuff is handled by DCR, they are freed up to sell more, which in the case of a 25-person sales team, netted over $200K/year in productivity gains:

Or in the case of companies that are laying off people during the current crisis, DCR becomes a desperately needed lifeboat for the remaining people who are getting pulled away from selling because they’re drowning in inherited admin work. As a result, they have more time for actual prospecting, selling, and closing.

Increase Sales Productivity

But increasing productivity is not the only way Dealer Credit Resources helps dealers drives more sales. It actually helps recover lost deals because it matches less-than-perfect-credit borrowers with lenders who will finance them, preventing the customer from going to a dealer with more friendly credit options. In the example below, there was 100% increase in sales volume which meant over $300K in revenue for the period.

That translated to a 87.5% increased margin opportunity:

Recover Lost Sales and Margins

Please don’t let your sales and credit people take their eyes off selling right now. Get the tools you need to automate the credit selection and fulfillment process, drive sales and increase margins during this crazy moment in time.

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Ross Stites

Financing commercial equipment should be as easy as getting a credit card online.