I recently spent a day in a television studio dropping really nice smartphones* onto some hard cement garden stones. The screens reliably broke with the exception of the DROID Turbo 2 I was dropping. It was a bit of fun for the launch, but it was also a real demonstration that made a real point about a pervasive but often accepted consumer pain point: smartphones are too fragile and too many people are walking around with broken displays.

Drop it like its hot

After all, who hasn’t cracked a screen at some time? I certainly have, and more than half…


The best way to buy the best Android smartphone ever

CNN just called the new Moto X Pure Edition the best Android smartphone ever. That’s great news, but a great phone deserves a better buying experience for consumers.

We like to think we have the best of everything here in the US, but it’s not always the case. One of the fringe benefits of my job is that I get to see how smartphones are sold in countries all around the world. Compared to many places, consumers here in the US get a raw deal. …


“I don’t like jump-shooting teams. I don’t think you can win the championship beating good teams shooting jumpers.” This was Charles Barkley explaining why he doesn’t think the Golden State Warriors will go the distance on their three-point shots. Charles obviously knows a lot about basketball (yes, more than me), and yet, I disagree with him, and here’s why:

Yes, the Warriors, my local team, take a lot of three-point shots (27 per game in the regular season) and on average they make 10.7 per game. …


Last week the Times of India reported that Flipkart, India’s leading e-commerce site, would abandon its desktop website and go all-mobile. This says something about how they see their market and the users they are cultivating. India is one of the great growth stories for mobile — a country with 1.25 billion people and just over 200m mobile Internet users.

But that great untapped market is also a conundrum. Many of the people on the fringes of global mobile Internet adoption have radically different expectations and habits than the consumers we’re used to dealing with. In some cases they’re buying…


Spring is the air! And basketballs. March Madness kicks off (pardon the inappropriate sports metaphor) tomorrow, and I am planning some quality bracket time. Here’s the deal: Arizona and Wisconsin are my favorite top-seeded teams, and I’m calling it now that ‘Zona will win in the rematch of last season. I think ‘Zona is the only team that can beat Kentucky. BYU was my upset team, but sadly they lost their play-in game! I had them going to the Sweet 16 — that’s the magic of the tournament. So now I’m counting on the Wofford Terriers to beat Arkansas. At…


There are two enormously important industry events every year in the first quarter and one of them is Mobile World Congress (bonus points for guessing the second one!). Big conferences get a bad rap, and they can definitely be a grind. There are hundreds or even thousands of companies competing for attention, and my team often spends most of the time in meetings with the wireless carriers, retailers and distributors that we work with, showcasing upcoming products. …


This week we launched the new version of Moto E, our most affordable smartphone. The theme of this launch was “choose to start,” and in that spirit I’m choosing to start something here on Medium. I hope this will help me to engage more openly with customers, fans, critics, peers, competitors, and anyone else who may also be interested.

The mobile device business is a stage for some of the most important and controversial topics in technology and society today: how devices are getting more intelligent and know everything about us, how they provide a lifeline to the internet and…

Rick Osterloh

President @Motorola. Board member @Lytro. Love basketball, snowboarding and gadgets.

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