Alex Wiltshire

Sometime editor of Edge. Now freelance writer and consultant on videogames.


On experience


The first time I heard ‘experience’ used in earnest as a marketing term was during a trip to Microsoft’s Redmond HQ in 2008 for the videogame magazine I worked on, Edge. Very much in earnest, in fact – I was there to see New Xbox Experience, which is what Microsoft was calling its new Xbox 360 dashboard design.


Blood Meridian: War and games

Cormac McCarthy’s brutal vision of human nature shows why videogames shouldn’t be afraid to depict violence. 


On experience


The first time I heard ‘experience’ used in earnest as a marketing term was during a trip to Microsoft’s Redmond HQ in 2008 for the videogame magazine I worked on, Edge. Very much in earnest, in fact – I was there to see New Xbox Experience, which is what Microsoft was calling its new Xbox 360 dashboard design.