Really impressive thinking.
Although it seems….well, slightly creepy thumbing up people you meet day to day, but I assume this would be perhaps more fair if only the upvotes (positives)can be done at this level. Nevertheless, how it would work remains a mystery.
My favorite part of this article was,
“….Next to your feedback it should display the reputation and identity verifications of the person who gave the review — and automatically hide the feedback from accounts that have low trust from your extended social network”
That was genius! ♥