When You “Ship” Your Pants

Kmart “Ship” My Pants Ad: https://youtu.be/I03UmJbK0lA

A “pal” of mine, posted his candid thoughts a while back on brands that “ship” their pants…though his post is no longer online it made me think. So, what’s a person to do when they metaphorically “ship” their pants and the pants of the brand they’ve worked to build? (PR folk call this “crisis communication”…I call it losing your compass.)

So, what’s a person to do when they metaphorically “ship” their pants and the pants of the brand they’ve worked to build?

Well, let me share a secret…you repent. Yup, I said it. I used that ugly word that makes our skin crawl. The first step toward reconciliation in any relationship is to put your cards out on the table. Brands, people, and relationships are derived from one common thread — they’re made up of imperfect humans. People feel, sense, and are sometimes irrational. Often, the same step that you would take to mending relationships also applies in the business of strategic communication.

Brands, people, and relationships are derived from one common thread — they’re made up of imperfect humans.

In our perfection crazed culture it’s rare to see people and brands so authentic that they’re willing to be vulnerable. In our effort to mitigate risk in our lives and businesses we’ve managed to kill one of the things that’s most valuable to our success — vulnerability. Being vulnerable in our communication with our spouses — even when it’s not pretty and being honest in our business dealings to the point that we don’t cover up honest feedback is vital to our success. It’s nothing new, we’ve all heard it a million times, the most successful teams are those that can be brutally honest with each other knowing, in the end, it’ll come out better.

Being vulnerable in our communication with our spouses — even when it’s not pretty and being honest in our business dealings to the point that we don’t cover up honest feedback is vital to our success.

So, the next time you decide to “ship” your pants…know, you may just need to “let loose” first around those you trust, make a few course corrections, and then air things publicly for the world to see. (Sometimes I feel like I’m writing this more for myself…anyhow, have a great day!)