The essence of a good strategy for a software services firm boils down to the interplay between Customer Acquisition Costs and Long Term Customer value. With all software services firms in a market like Pakistan offering roughly the same technology services, the service no longer is a differentiating factor. This commoditization…

The question of why you are doing a particular thing is an existential one. We cannot run away from it. Only by aligning with the deeper “why” can we build something that addresses an underlying need. We naively assume that “why” is an emergent property, and that exploring a multitude…

Dear Company Hierarchy Thanks for running a shoddy ship. Thank you for not knowing what you actually want to accomplish and putting others through hell. Thank you for being afraid and incompetent. Thanks to you this has turned into another shitty experience for me. I came here with the hope of…