This Is the Smartest Thing Facebook Ever Did
Jessi Hempel

Just because we use it doesn’t mean we like it. A separate messaging app feels just as clunky as it did when it launched. Big companies seem to convince themselves of their greatness whenever they are profitable. I wonder if Apple internally touts its Mail and Calendar software just because they are used by millions of people because they are bundled into the OS. Meanwhile, some startup innovates in the areas in which the market behemoths have become complacent and best startups eventually eat the behemoths’ lunch. Don’t sleep: we still don’t like having to open a separate to a message.