Why the Internet is a meritocracy, and what does that even mean?
Meritocracy, you might have heard this word floating around recently. If not, then here:
A system in which the talented are chosen and moved ahead on the basis of their achievement.
So, what on Earth does this have to do with the Internet?
We are living in a time that is completely different to anything we have experienced in the past. Never before has creativity been this accessible. For the first time ever, thousands upon thousands of people have been given the opportunity to contribute to a connected forum. Beyond that, the success or failure of these creators is completely reliant upon the market. This means that no matter who you are or what you do, when you become a creator and you put your work out there, you enter a level playing ground.
What does this mean?
Your audience determines your outcome. Therefore, if you are able to contribute something valuable, then you will find a niche to develop in. It doesn’t matter what your level of education is, or how well you understand the topic. People respond to content, so if you are willing to put in the effort and you have passion behind your craft, then you will hold attention.
How is this any different?
If you look at traditional creative outlets, a lot of them are built upon a network of prestige and rules. Contribution had requirements; you had to reach a certain level in order to get your work seen.
Now though, it’s totally different. You can begin on any level and with consistency you will gain an audience. Further, this audience is international. This is incredible! The thought that you can create work and it can be instantly distributed around the world is amazing.
So what does this mean for Creators?
Focus on making something that has value. Ultimately, as a creator you are dealing with attention. It doesn’t matter what you do, whether you’re a musician, an artist, a filmmaker or a writer. If you are distributing work and gaining an audience, it means people are choosing to pay attention to you instead of something else. The more valuable your work is the larger your audience will become. This open meritocracy that we have in front of us is the most amazing outlet for creation that has ever existed. In the same area that you find videos of cats you can also find people doing absolutely incredible things all around the world. Everything has is place and everything is heading towards the same goal — continuous expression of human emotion and story.
So how do I break through and get noticed?
I don’t know; I haven’t done it. From what I’ve observed however, two things are required, value and consistency. Influencers work hard. Most create content on a daily basis, importantly, all of this content has intrinsic value. If you’re a creator then you need to gain some kind of satisfaction from your work. You need to believe that you are doing great work and the only way to make this happen is to love what you do.
Above all, do not underestimate just how important this point in time is. Success will no longer be determined by education or wealth, but by content of the creator. The world is changing rapidly and we’re right in the middle of it. The best thing you can do for yourself is create and contribute. Don’t be afraid to express your ideas and experiment with platforms that help convey your story. Quality of life stems from your ability to communicate.
Work hard and find your voice, your future will thank you for it.