…rshall McLuhan, (1995), Eric McLuhan & Frank Zingrone eds. Don Mills, ON. ISBN-13: 978–0465019953]. This also resonates with what Maslow told us, people focus on the current need level until it is met (in this case basic social-media functionality) and only then switch focus to a new need defining the next level up (protecting informational self-determination). Technology permitting, a next level would seem inevitable.