As an entrepreneur, as a networker, and as someone who focuses on business development for a services firm, I find myself in a constant state of introduction. I love meeting new people and trying to figure out if and how we can help each other, regardless of whether that moment comes soon or years down the road. After introducing myself and my business so many times over, I have learned something about how to connect with a client or collaborator to assess whether the relationship is worth investing in. We all have to make this decision. It’s not selfish, it’s…

EdTech is unique. Its stakeholders face unique challenges and opportunities. Communicating with these audiences is in some ways easy, since so much information about them and their context is publicly available. However, in other ways, it’s hard: developing a brand voice that stands out can be challenging in a saturated market.

In our experience, we have seen several assumptions get in the way of successful EdTech communication efforts. Among the most detrimental is the idea that audiences — teachers, administrators, students, and parents — are homogenous groups that think alike and share the same values, beliefs, obstacles, and approaches to…

Late last year I attended the Education Business Forum in New York, an event that draws leaders from across EdTech to share insight on key industry topics from foresight, to investment, growth and scaling, marketing, culture and more.

The last panel on day-two of the conference was on diversity and inclusion (D&I) in EdTech. Drawn to the session’s topic, I found a seat in the back. Farzana Nayani was one of three people on this panel talking about how EdTech leaders can prioritize D&I. …

Backlash following an 11-person, all-white panel at ISTE 2019 blew up on Twitter this past week.

This article on student data privacy and security is the result of Pure & Applied partnering up with Faud Khan to talk about an issue near and dear to his heart — children and their safety and security. Faud is the President and CEO of Twelvedot, a cyber security consultancy that counsels clients in government, education, healthcare, and equipment providers.

Through this article we hope to clarify the level of risk that still exists and the need for a security mindset and systematic development approach on the part of EdTech — a solution Faud Khan and his company TwelveDot have…

Photo by You X Ventures on Unsplash

Today’s EdTech buying process requires decision makers to ask, “will the product achieve what the company promises for my school?”

To convince smart decision-makers to give your solution a try, you’ll need evidence. Not just any evidence will do, but evidence that your product works for schools and for students like theirs. When it comes to solving problems in schools, ‘context’ is an important factor upon which product evaluations are based.

Case studies are a highly useful EdTech sales and marketing tool that speaks to the context of your success, providing qualitative and quantitative data in the shape of an…

Philosopher John Dewey famously said, “learning is growth”. While he was referring to personal growth, the famous proclamation can also be applied to business growth. How does learning help companies grow exponentially? When you think about it, companies don’t really sell products and services — they sell outcomes in the shape of insights, access to information, and learning, sometimes promised as a form of “improvement”. That’s why the best products and services are designed with learning in mind.

Consider the virality of the Tasty video series. Tasty’s parent brand is BuzzFeed, an internet media company. Tasty teaches and inspires people…

“person holding black and brown globe ball while standing on grass land golden hour photography” by Ben White on Unsplash

Chapter 4 of Democracy and Education, ‘Education as Growth’ is a great place to start with Dewey’s concept of growth.

Here Dewey begins his explanation of growth by exploring the stereotypical views of ‘immaturity’ and ‘maturity’. Childhood – synonymous with immaturity, is often thought of as a mere precursor to the static end of adulthood, toward which childhood is thought to evolve and eventually dissolve. According to this view, immaturity is generally thought of in terms of a privation — seen for what it is not rather than for what it is.

Dewey, however, shares a different perspective. He describes…

…And what does this mean for social-emotional learning.

“man about to kick woman standing on cliff” by Ashley Jurius on Unsplash

It’s long been presumed by moral theorists that human behavior is guided by the individual’s character — that honest people will behave honestly and that generous people will behave generously. This behavioral and moral theory began with Aristotle’s virtue ethics. Aristotle believed that we could develop character traits with practice and in doing so become virtuous. Being virtuous, according to Aristotle, endows us with the practical wisdom to live the good life and find happiness (eudaimonia). …

I read this EdWeek article after seeing it in my LinkedIn feed and it got me thinking about the relationships between schools and vendors in edtech and about the role on edtech in education.

The school-vendor trust problem is not directly addressed in this article but I believe it’s an underlying issue and it needs some unpacking,

“Epstein said educators are right to be wary of vendor-sponsored research. When a company does research for the purpose of supporting the sale of its product, “it is naturally incentivized” to select among the schools where its product is implemented and working best…

Roxanne Desforges

Education Researcher | Founding Partner at www.pureandapplied.group

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