… you are good enough at either. You will never get time off (at least for the first several years). You will always be choosing between things that need your attention, and you will almost never choose yourself. You will be judged for nearly every move you make and you will never measure up to anyone else’s expectations.
Yelp’s community was an ongoing conversation between small businesses and their customers, and this was a live and interactive version of it. Indeed, these private Elite events were an immediate hit for everyone involved. It was, in some ways, a social infomercial for Yelp. Instead of peddling products, we were selling local in the form of whatever cool venue we were in. More importantly, Yelpers got to meet each other in real life. This had its own profound results. By adding faces to fellow members and the businesses themselves, we were building loyalty and connectivity.