Roxanne JianginMarketing in the Age of Digital5 Key Competencies To Set You Up For Digital Marketing StrategyAccording to Oracle,Aug 2, 2022Aug 2, 2022
Roxanne JianginMarketing in the Age of DigitalWhy Organic SEO? Stats For Efficient Search Engine OptimizationThe practice of Search Engine Optimization (SEO) is no doubt a crucial part of digital marketing, and organic SEO stands out against other…Jul 27, 2022Jul 27, 2022
Roxanne JianginMarketing in the Age of DigitalL’Oréal: How Does A Beauty Brand Fit Into A World Of Metaverse, Web 3.0, and NFT?When thinking of Metaverse and Web 3.0, the beauty industry is probably not the first to come to mind. However, following a wave of…Jul 18, 2022Jul 18, 2022
Roxanne JianginMarketing in the Age of DigitalMicrosoft: Piggyback Ride The Viral Marketing With NewsjackingWhether you are a marketer or not, you can probably tell good marketing from bad ones. Good marketing generates sharable content that…Jul 11, 2022Jul 11, 2022
Roxanne JianginMarketing in the Age of DigitalSK-II: Speaking The Language Of The Youth With Social Media CampaignsGrowing up in China, there are three brands I see on my mom’s and every auntie’s vanity: Estée Lauder, Elizabeth Arden, and SK-II. Though I…Jul 3, 2022Jul 3, 2022
Roxanne JianginMarketing in the Age of DigitalIs MarTech The New FinTech: A Guide To Marketing TechnologyWith Fintech rising like a storm and is now revolutionizing traditional financial services, it’s no surprise that Martech comes into the…Jun 27, 2022Jun 27, 2022
Roxanne JianginMarketing in the Age of DigitalTarget Audience Review Your UI/UX: A Gen Z Marketer’s Take On Online PresenceAs a skincare fanatic and a digital marketer, I’m always paying close attention to the newest and hottest skincare brands. After the hype…Jun 21, 2022Jun 21, 2022
Roxanne JianginMarketing in the Age of DigitalHow To: Build Your Personal Brand With Any Personality TestHow do others see you? What is your competitive advantage? These questions are best communicated through clear and distinct personal…Jun 14, 2022Jun 14, 2022
Roxanne JianginMarketing in the Age of DigitalShein: the Success and Paradox behind the Most Popular Online Shopping AppOvertook Amazon, Shein is now the most downloaded shopping app in the U.S. since May 2021. Valued at $47 billion for an expected IPO in…Jun 7, 2022Jun 7, 2022
Roxanne JianginMarketing in the Age of DigitalWhere Do I Come From? What Am I? Where Am I Going?These are the questions that occupy my thoughts, the good old questions that embed in the human mind like a source code. We might not pace…May 30, 2022May 30, 2022
