Etihad Monogram Atelier @ NYFW

ROYCE Master Stamper in Skylight at Moynihan Station for New York Fashion Week

“Our luggage tag, your initials. To keep (and love!) forever.”

This was the theme of Etihad Airway’s monogramming workshop in conjunction with its VIP lounge at New York Fashion Week that featured bar service and a display showcasing the evolution of twenty years of Jimmy Choo shoes.

American genuine leather luggage tags handcrafted by ROYCE New York in a plethora of rich colors were elegantly embossed with the Etihad Airway’s logo served as a complimentary gift to guests of the shows.

A recent New York Times article noted “Air travel has been getting progressively less glamorous. It will be interesting to see if this deal {multiyear contract of Etihad with WME|IMG} can spur a broader course correction.”

With on-the-spot monogramming services, Etihad lifted these accessories out of the ordinary and ensured that they will never be mistaken at the baggage carousel. We all want to put our name on something…our thing. By empowering guests of New York Fashion Week with a truly personal, memorable experience, Etihad is already demonstrating that air travel does not necessarily have to be less glamorous. In fact, it’s a testament to the vast array of amenities at its guests disposal, so much so that the experience of the journey may rival that of the final destination!

Etihad flight attendant pictured with a ROYCE master stamper for a press photo shoot at NYFW.