Small Business Marketing Strategies (Crush 2020 on a $100 Budget)

Devise Your Small Business Marketing Plan

Define Your Marketing Goals

  • Leads generated
  • Visitors to your website
  • Social media engagement
  • Conversions from visitors to buyers

Know Your Target Audience Inside and Out

  • What demographics make up your ideal customers?
  • What are their pain points?
  • How can your products or services alleviate that pain?
  • How would someone search for a product or service in your niche?
  • Who is an authority people listen to concerning your niche?

Spy On Your Competition

Know How You Want to Speak to Your Customers at Each Stage of the Buying Process

Assemble Your Small Business Marketing Machine

If You’re a Local Business, Register on Google My Business

Build Your Business Website

Create Your Content Marketing Strategy

Embrace Video in Your Content Strategy

  • For your first video, do a quick 2 minute introduction of yourself. Make the video informative and engaging.
  • Have a simple framework to guide your recording session. Do not use an exact word-for-word script, and don’t wing it. A basic structure will guide you just enough to get your point across coherently, while also allowing you enough room to be spontaneous.
  • Do not hit the stop button until you complete your recording. Do and say everything in one take. Get in the habit of recording your videos all the way through without stopping. You may need to reshoot as you get used to making videos, but again do not hit the stop button until you go through everything in your framework. Aim to deliver your message in one take masterfully.
  • Embrace “mistakes.” Mistakes humanize you and help you connect with your audience.
  • Act as if you are speaking directly to your best friend and only your best friend. When addressing your audience, say something like “hey there, my friend” and not “hey everyone…” Speak directly to one person! This tactic will ease your nerves, keep your energy up, and make your video far more engaging for your audience.

Optimize Your Content for SEO

  • Title
  • URL
  • Meta description
  • Meta title
  • First paragraph (at least once)

Use Infographics to Turn Your Post into Eye Candy

  • Embed a premade infographic and give credit to the original source by linking to it.
  • Hire a designer to make you an infographic, which isn’t cheap.
  • Create your own using a graphic design tool. Canva is an excellent free tool to create A+ infographics, even if you have little to no experience with graphic design.

Social Media Marketing for Small Business

  • Share pictures of your staff. Let your customers know that you’re human.
  • Share images of your products
  • Shoot video stories
  • Hold live Q&A sessions
  • Use a content management platform like Hootsuite to manage all of your social media accounts in one place

Create an Automated Email Marketing Powerhouse

  • A method to collect email addresses
  • A system to send emails to those addresses
  • A free digital download
  • A free trial
  • A coupon
  • Site membership
  • A “seat” at a webinar
  • Is your email coming from a recognizable sender (preferably your business address)?
  • Are you telling the reader what’s in the email?
  • Is the subject worth clicking on to find out more?
  • Is your message easily readable on a mobile device?
  • Does your message deliver on the promise of the subject line?
  • Is your message easy to read?
  • What is your call to action?
  • Do your subscribers understand what you want them to do?
  • Is the action easy for them to do?

Announce Your Presence with These Small Business Marketing Ideas

Use Google Ads to Get in Front of Active Solution Seekers

  • Click Through Rate (CTR)
  • Relevance
  • The landing page to which you will send your traffic

Advertise on Social Media Platforms

Save Money on Ad Spend with Ad Promo Credits

Run Online Contests

Local Marketing Ideas

Create Local Awareness

Ask for Referrals

Build Business Partnerships

Offer Coupons or Free Products & Services

Give a Live Presentation

Keep Your Business Running on All Cylinders

Clean and Refresh Your Data Once a Month

Watch Your Reviews

Monitor Your Stats and Adjust Your Strategy Accordingly

Take These Small Business Marketing Tips to Take Your Business to the Next Level

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning

5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning

FWA OF THE DAY — June 24: UNFUR

How To Communicate Your Message — Motivation

Maslow's Hierarchy of Needs

Spotify Rolls Out “Ad Studio” Beta for Indie Artists & Labels

“Clean Beauty” is Dirtier Than You Think

Tips for Trending Jewelry Boxes to Grow Your Business

Tips for Trending Jewelry Boxes to Grow Your Business

Let’s Zoom into MVP

The Similarities Between Sales and Game

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Roy Dunne

Roy Dunne

More from Medium

No budget for marketing? Here are 14 tactics that can get you results -

The Best Way to Use Social Media in B2B Sales Lead Generation

How To Upskill To Meet Business Needs Today

The Complete Marketing Channels List