New product development is a process which is designed to develop, test and consider the viability of products which are new to the market in order to ensure the Growth or survival of the organisation

Key success factors in New Product Development
•Operating Philosophy
•Organization Structure
•The Experience Effect
- Management Style

Commercialization involves implementing a total marketing plan and full production
*Launch the product
*Produce and place advertisements and other promotions
*Fill the distribution pipeline with product
*Critical path analysis is most useful at this stage
