…d you cannot build a decent website without knowing exactly how to position yourself on the market. Furthermore, your site will be worthless without a portfolio, references, and some following that could serve as a social proof. If you don’t have any of the above, you will have a lousy website and that is the last thing you need.
Instagram’s value and strength was that it made everyone better photographers. It gave users the ability to take decent photographs with their mobile device, edit it, and share it with their friends. This brought in a strong user base and only then did it start becoming social. Instagram built something that was already useful, and then flipped it to create a social network underneath.