Roxanne ParayreX-Be — To be or not to be?In tonight’s product development class, we talked about the Exchange Behaviour Model (X-Be) in Sales, and also looked at the Insight…Mar 22, 2016Mar 22, 2016
Roxanne ParayreBig Bang Disruption: The good, the bad and the uglyThis week, the article being explored in class is ‘Big Bang Disruption’, published in the March 2013 edition of the Harvard Business…Mar 21, 2016Mar 21, 2016
Roxanne ParayreDisruptive InnovationIn tonight’s Product Development class, the hot topic was about disruptive innovation — an overused and often misused term. Disruption…Mar 8, 2016Mar 8, 2016
Roxanne ParayrePositioning your Product and Encroachment PatternsIn my Product Development class at Ryerson, we recently read a recent series of articles published in the MIT Sloan Management Review…Mar 5, 2016Mar 5, 2016
Roxanne ParayreIdentifying Your Best CustomersFor start-ups and large corporations alike, ensuring you are targeting the right customers is key to the success of your product or…Mar 5, 2016Mar 5, 2016
Roxanne ParayreThe Lean StartupThe Lean Statup is a business model that marries the concepts of lean and agile into a holisitic business model used both in start-ups, and…Feb 2, 2016Feb 2, 2016