Rachel P
3 min readMar 5, 2024

UX Design Process for the OTR Solutions Fuel Finder App

In this blog, I’ll take you through how our UX team developed the OTR Solutions Fuel Finder App. We aimed to create a user-friendly app specifically for long-haul truckers, making it easier for them to find fuel and improving their overall travel experience. Our process included thorough research, creating user personas, and thoughtful design, ultimately delivering a simple and effective solution.

1. Problem Statement:
Long-haul truckers face challenges in efficiently finding nearby and cost-effective fueling stations during their journeys, leading to wasted time and resources. Existing fuel-finding applications lack user-centric features tailored to the specific needs of truckers, highlighting the necessity for a solution that streamlines the fuel-finding process and enhances the overall travel experience.

2. Solution:
To address these challenges, we embarked on designing the OTR Solutions Fuel Finder App using the Goal-Directed Design (GDD) process. Our aim was to create a user-centric application that simplifies the task of locating fueling stations for long-haul truckers, offering real-time pricing information and intuitive navigation features.

3. Research:
We conducted comprehensive research, including auditing existing fuel-finding services, stakeholder interviews, and user interviews and observations. This allowed us to gain insights into user behaviors, pain points, and expectations, laying the groundwork for informed design decisions.

4. User Personas and User Journeys:
Based on our research findings, we developed user personas representing diverse segments of long-haul truckers. These personas guided our design process, ensuring that the app addressed specific user needs and preferences effectively. Additionally, we mapped out user journeys to identify key touch points and opportunities for enhancing the fuel-finding experience.

Our user persona, Joseph.

5. Ideation:
During the ideation phase, we engaged in white boarding sessions to brainstorm ideas and concepts for the app’s features and functionalities. We translated these ideas into wireframes, outlining the app’s layout and navigation structure to visualize the user interface and interaction flow.

Digging into the data!

6. Design:
With a solid understanding of user requirements and design concepts, we proceeded to design the app’s framework. This involved defining core elements, such as search filters and map integration, and crafting a visually appealing and intuitive user interface that aligns with our personas’ expectations.

7. Testing:
Through iterative testing and feedback gathering, we validated our design choices and made necessary modifications to enhance the app’s usability and functionality. User testing sessions provided invaluable insights into user interactions and preferences, ensuring that the final product met the needs of its target audience effectively.

8. Learnings:
Throughout the design process, we prioritized user-centered design principles, keeping our personas at the forefront of decision-making. By iteratively refining our designs based on user feedback, we successfully created a user-centric app that streamlines the fuel-finding process for long-haul truckers, enhancing their overall travel experience. This case study highlights the importance of thorough research, persona development, and iterative design in achieving a successful user experience outcome.

Rachel P

UX/UI Designer with a passion for crafting intuitive digital experiences. Dedicated to advocating for user-centric design principles.