Basic lessons and resources to pick up this technical skill fast — and why you should — Learning a programming language when you do online advertising is not the most obvious thing to do. I mean, let’s face it, there are plenty of different opportunities to develop yourself without going to a completely different industry. But if you already made up your mind to learn Python, you…

Which ones you need and how to pick them up — Tech penetration in real life is growing year over year. And for those of us who are working in marketing — one of the most developing and growing industries — it’s becoming essential to dive deeper and deeper in tech. Although I wouldn’t say it’s mandatory for everyone, tech might…

A simple guide to improving conversion and bounce rates — Before I tell you how this can be done, let me give you a short example of a business that had enormous success simply by changing their landing page headlines. I had a case at one of my previous jobs. There was a client who provided handyman services, and he…

A simple exercise to analyze your competitors, then develop a superior positioning — Knowing the target audience of your business or product is probably one of the most important milestones to success. But understanding competitors is also vital. Even if your product solves the customer’s problem, that might be not enough. Understanding your competitors’ strong and weak points helps you create an offer…

Leaning on Daniel Kahneman’s cognitive insight for more conversions — When you do online advertising, everything matters, from your style to every picture caption you write. But some things are much more critical than others. A few shortcuts can significantly improve your efficiency in no time. One of the most essential is relevancy. Make your advertising cross-relevant in all contact…

Stop talking about your product. Solve customer pain instead. — Everybody says “know your target audience”. There is probably no place that tells you otherwise. But there are so many things behind the scenes of this phrase — it’s very easy to get lost. Does it mean that I need to know the age and sex of my customers? Or…

Important insights to complete the picture you get from your dashboard — Google controls about 75% of the search share in the world, having over $116 billion in revenue from search ads in 2019. At the same time, Google Ads is a primary advertising channel for thousands of companies and startups around the world. Despite enormous popularity, search engine marketing is still…

How The Black Box will do literally everything for you. And why. — Hi, there. My name is Roman. And it’s my 7th year in Search Advertising. Throughout the time, I did advertising in almost all major search engines from Google and Bing to Yandex and Baidu, as well as I tried nearly all business niches. …

Three reasons why it’s time to give Microsoft’s search engine a closer look — Hi! My name is Roman, and I’ve been doing performance marketing for more than six and a half years. …