How to choose the right video types based on your business objectives?
Following this common inquiry from our customers, I’ve crafted an article to guide you through the intricacies of video marketing strategy. In this post, I explore the key video types for each stage of your sales funnel. I also address the cost with transparency and include real examples fresh from Pixeltie’s portfolio.
Video Marketing Insights for 2023
Disclaimer: The numbers below are based on Wyzowl’s report in which they gathered statistics by surveying 528 unique respondents in November 2022.
Video Marketing Usage
- 91% of businesses use video as a marketing tool in 2023.
- 30% of marketers lack the time to create video content.
- 18% of marketers don’t know where to start with creating video content.
- 10% of marketers are unable to convince key decision-makers of the need to invest in video.
Video Marketing Types
- 71% of marketers created social media videos in 2022.
- 70% of marketers created explainer videos in 2022.
- 50% of marketers created presentation videos in 2022.
Video Marketing ROI
- 95% say video has helped them increase brand awareness.
- 91% say video marketing has helped them increase traffic.
- 90% say video marketing has helped them generate leads.
- 87% of marketers say video has helped them directly increase sales.
11 Best Video Marketing Types
1. Brand Story video
Sales funnel stage: Awareness + Consideration
Cost: $3,000 to $20,000
Average length: 60 to 90 seconds
A brand story video narrates the brand’s history, values, and mission. It creates an emotional connection with the audience, establishes brand identity, and builds trust.
2. Explainer video
Sales funnel stage: Awareness + Consideration
Cost: $4,000 to $20,000
Average length: 60 to 90 seconds
Explainer videos clearly articulate what your company does to people who may be unfamiliar with your brand. They drive engagement, clarify value propositions, and encourage conversions.
3. Promotional video
Sales funnel stage: Awareness + Consideration
Cost: $3,000 to $20,000
Average length: 30 to 90 seconds
Promotional videos are used to market a product, service, or event. They aim to increase brand awareness, drive sales, and engage the target audience.
4. Product video
Sales funnel stage: Consideration + Decision
Cost: $4,000 to $10,000
Average length: 30 seconds to 3 minutes
Product videos display a product’s features, benefits, and usage. They influence purchasing decisions, enhance product awareness, and drive conversions by showcasing the product’s value.
5. Testimonial video
Sales funnel stage: Consideration + Decision
Cost Range: $1,500 to $10,000
Average length: 2 to 5 minutes
Testimonial videos feature satisfied customers sharing their positive experiences with a product or service. They build trust, credibility, and social proof, influencing potential customers to make a purchase.
6. Presentation video
Sales funnel stage: Consideration + Decision
Cost Range: $1,500 to $10,000
Average length: 2 to 5 minutes
Presentation videos turn traditional presentations into dynamic visual content. They improve engagement, enable sharing on digital platforms, and ensure the message reaches a wider audience.
7. How-To video
Sales funnel stage: Consideration + Decision
Cost Range: $1,000 to $5,000
Average length: 30 seconds to 3 minutes
How-to videos provide step-by-step instructions on how to use a product or perform a specific task. They educate, help users understand the product’s value, and position the brand as an expert in its field.
8. Company Culture video
Sales funnel stage: Decision
Cost Range: $2,500 to $10,000
Average length: 1 to 3 minutes
Company culture videos (recruitment videos) showcase a company’s values, work environment, and employee experiences. They attract talent, align with employer branding, and strengthen company identity.
9. Social Media video
Sales funnel stage: Awareness + Retention
Cost Range: $500 to $2,000
Average length: 30 to 90 seconds
Social media videos are short, engaging videos tailored for sharing on social platforms. They aim to boost engagement, increase brand visibility, and encourage user interaction and sharing.
10. Webinar video
Sales funnel stage: All Stages
Cost Range: $1,000 to $5,000
Average length: 2 to 60 minutes
Webinar videos are live or recorded presentations and discussions on specific topics. They serve to educate, engage, and generate leads by sharing valuable information with a live or online audience.
11. Live video
Sales funnel stage: All Stages
Cost Range: $1,000 to $4,000
Average length: 30 minutes to 1 hour
Live videos are real-time broadcasts on social media platforms or websites. They create immediate engagement, foster interaction with viewers, and offer a personal, unscripted look into a brand or event.
Interested to know more about our marketing video capabilities and how they can make a difference for your brand or business?
