Since the 90s, event culture has been rising tremendously. Festivals, conferences, releases, exhibitions, and fairs have transformed in new ways that change every year.

Communication is a key factor of their success, and their strategy has to deliver a cohesive message and experience. …


The pandemic means that people are more at home and with more time to scroll through the internet. But they also get bored quickly and get easily distracted, facing online offerings with the challenge of finding ways of engaging and holding their attention.

But even earlier, back in 2013 when…


The situation

Smart Camp Inc. is an educational company that offers workshop camps as their main attraction, but needs a way to provide an engaging online experience for teenagers that cannot attend the camps.

The challenge

For this project I worked together with Rafael Borges, and we had to create…


Usability Heuristics evaluation

For this last challenge, I had to choose between four travel app one app that suits best to my selected user type and perform tests with the users to find pain points, re-designed the app to improve it by adjusting it to the user‘s needs.

The user type:

I chose the user type…


credits: https://www.designindaba.com/

You probably have heard about Don Norman. He is a design and cognitive science researcher and works as a professor and consultant in this area. He is also well known for his books on design, especially „The Design of Everyday Things“, which has become a classic.

Who hasn’t experienced a…


After mimicking the user interface of an app that I selected, the next exercise of my pre-training is to wireframe the app`s interaction design and user flow in reverse!

The task is to create a wireframe version of the user flow of Pinterest based on screenshots or high-fidelity prototype screens…


The next exercise of my Ironhack journey was all about getting familiar with UI Design software, like Adobe XD, Sketch or Figma. …


The task of this challenge was to create a feature for a public transport app that solves the pain of having to purchase different public transport tickets by different channels. It was required to undergo a design thinking process, including typical steps like user interviews and prototyping.

Citymapper is an app that the main goal is to solve problems of urban mobility. It offers the quickest and cheapest public and private transport routes to the users. The app allows the users to search for the best option going from A to B, safely store their personal information, and save locations.

Before engaging in…


Lately, I‘ve been hesitant about writing or posting comments or blog posts online for several reasons. Yet since I have decided to become a UI/UX Designer and attend a Bootcamp at Ironhack here in Berlin, I have to get used to writing online again. …

Rafael Rodrigo da Silva

UX UI Designer and Marketing Specialist

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