It’s pretty obvious that you are looking at Snapchat from an outsider’s perspective.
All Things Snap

Fair point! Definitely talking from an outsider’s perspective - what can Snapchat do to widen its audience and attract currently non avid users (like me). Being able to subscribe to Discover channels would help. Also, my thinking was more about what they can do that they haven’t done already. Live stories and lenses are already there. In a way your comment helps showing that this is indeed a company with a lot of growth potential and not as fickle (given the younger demographics) and many may assume!