PinnedScott BrownCategory Creation: A Marketing Strategy for Long-Term Differentiation | Sapphire VenturesIn the early 2000s, Brian Halligan and Dharmesh Shah created a suite of software tools for marketing and sales. By 2012, their team had…Jan 14, 20211Jan 14, 20211
Scott BrownLooking to join a venture firm as a marketer?A version of this article was originally posted to LinkedIn articles in Dec. 2022. Feel free to take a look there for more questions and…Mar 5Mar 5
Scott BrownYour guide to (successfully!) using projects in your marketing hiringIn today’s job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at…Jul 25, 2023Jul 25, 2023
Scott BrownBeing a ‘Culinary Genius’ with Gordon Ramsay“Hi, this is Danielle with Studio Ramsay. I just wanted to confirm you don’t have a phobia of the dark. You won’t be scared if the lights…Feb 28, 2023Feb 28, 2023
Scott BrownAre press releases worth the effort any more?Originally published on LinkedIn here.Feb 2, 2023Feb 2, 2023
Scott BrownHow to make the most of your startup’s big fundraising momentOriginally published in TechCrunch Jan. 2, 2022Jan 2, 2023Jan 2, 2023
Scott Brown5 Insights Startup CMOs Should Know About Analyst Relations | Sapphire VenturesIn this year’s iteration of Sapphire’s annual CIO Innovation Index survey , enterprise leaders again reported that industry analysts were…Dec 16, 2020Dec 16, 2020
Scott BrownBuilding the Next Normal: 5 Key Insights for CMOs Delivering Virtual Events from Someone Who Knows…Like most companies, Sapphire Ventures converted all of our marketing events to virtual experiences at the outset of the Covid-19 pandemic.Oct 30, 2020Oct 30, 2020
Scott Brown6 Things Not to Say to a Stay at Home DadWhen I was in university, Drake hired a new dean of journalism. When we first met, she told a group of us how she and her husband (also an…Aug 16, 2017Aug 16, 2017
Scott BrownIn working with start-ups, I’m often told marketing is the last thing they need.There are always higher priorities: product/market fit, hiring, engineering and growth. Touché — I would not argue for running before you…Jul 22, 2017Jul 22, 2017