All friction is not created equal. If we are designing products for human value, we can’t treat all problems the same way. We need to understand which problems are worth solving because they truly hold people back and which problems may not actually be problems at all. The nuance of this difference, just as we see in nature, is key to maximizing a product’s value to humanity.
…y to the revenue it can generate as opposed to the benefit it can deliver to the humans who use it. Our economic system feeds on the belief that eliminating all friction is our road to happiness. We perpetuate this belief to drive profits — but we’re reaching a point of diminishing returns.