richard shotton – Medium

richard shotton

richard shotton

Why ad agency attempts to boost diversity are counter-productive

One of the most pressing problems in agency staffing is lack of diversity. But could our attempt to remedy this — by publicising the…

Jan 15, 2016

Why ad agency attempts to boost diversity are counter-productive

Jan 15, 2016

richard shotton

Action bias and magpie marketers

In a recent talk Mark Ritson described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much…

Nov 25, 2015

Action bias and magpie marketers

Nov 25, 2015

richard shotton

Black Friday: A black day for brands?

Experian has predicted that on Black Friday this year online sales will grow by 32% compared to 12 months ago, the first time online sales…

Nov 22, 2015

Black Friday: A black day for brands?

Nov 22, 2015

richard shotton

Why McDonald’s Signature range will taste better, no matter what

McDonald’s are set to trial a premium burger. The Signature burger range, designed by chefs from Michelin starred restaurants, comes with a…

Nov 13, 2015

Why McDonald’s Signature range will taste better, no matter what

Nov 13, 2015

richard shotton

Why was Jim Stengel’s ‘Grow’ so popular when it’s so flawed?

Is it possible that there’s a common approach shared by the world’s most successful brands? Grow, published by Jim Stengel in 2011, was an…

Nov 11, 2015

Why was Jim Stengel’s ‘Grow’ so popular when it’s so flawed?

Nov 11, 2015

richard shotton

The Pratfall effect and why brands should flaunt their flaws

Few bother to read the mass of reviews at the beginning of a novel, but if the book in question is the Wasp Factory, they should. Iain…

Oct 30, 2015

The Pratfall effect and why brands should flaunt their flaws

Oct 30, 2015

richard shotton

Have we reached peak football?

For many Brits Bill Shankly’s quote that “football isn’t a matter of life and death, it’s much more important than that” still has a ring…

Oct 28, 2015

Have we reached peak football?

Oct 28, 2015

richard shotton

The power of brand body language

One behaviour that links offices everywhere is that food left out is fair game. Whilst this irritates those trying to keep hold of their…

Oct 24, 2015

Oct 24, 2015

richard shotton

The power of localised digital copy

As billboard placements go this one from Sky Sports takes some beating. Sky has run a poster featuring a giant image of Carlos Tevez…

Oct 18, 2015

The power of localised digital copy

Oct 18, 2015

richard shotton

The marketing wisdom of Yogi Berra

Yogi Berra died of cancer last month at the age of 90.

Oct 13, 2015

The marketing wisdom of Yogi Berra

Oct 13, 2015

richard shotton

richard shotton

Head of Insight at ZenithOptimedia. Interested in how social psychology & behavioural economics can be applied to advertising. Follow me on twitter: @rshotton

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams