Ad Blocking and the Future of the Web
Jeffrey Zeldman
1.1K68

Interesting perspective but it is just that…..perspective. The reality is advertising will find it’s way. Banner and sidebar ads, even right now, are not required to reach consumers. All we are waiting for is the official pivot. Once the pivot comes we will be writing about how Apple and ad blocking app developers are brewing up their counter moves. Take a look at the war on hackers and their virus attacks for a roadmap of where this is headed.

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