Russ SomersThe Real Innovation Rules: Fender, Danelectro, and the Big MacThe Detroit Free Press recently ran a piece on rules for innovation, based on Fender’s design of the Acoustasonic Telecaster. Good piece…Feb 10, 2019Feb 10, 2019
Russ SomersI Know You’re Reading This from Out of the BlueHad a conversation with a friend in Sales last night about cold-calling. Her perspective was that the first words, the first three seconds…Jan 27, 2018Jan 27, 2018
Russ SomersMetawork, Workishness, and Guitar HeroMost of us believe that metawork is a necessary evil that should be minimized. Metawork is like metadata; work about work (planning…Mar 20, 2016Mar 20, 2016