Ask The Experts: Does Google And Facebook Advertising Work For Small Business Owners
Google and Facebook advertising has taken the internet world by storm, if you’re not advertising there you are out of the running. With so many Google rules it’s hard to keep track of where you rank and if you are doing enough to get it right.
According to a survey done by Small Business Trends, 62% out of 2600 small businesses that did the survey say Facebook ads are Fruitless as they said there is hardly and ROI.
The experts are disregarding this attitude and they are of the opinion that properly targeted Facebook ads do provide results.
Does Facebook advertising bring in results?
Kristie MacDonald, Digital Marketing Expert & Author of Google AdWords For Dummies, Vitruvian Digital Advertising
“When businesses don’t see the results they hope for, it’s usually because they haven’t done enough testing on their ad copy, visuals, and the ideal combination of information to target the right audience.”
What I think:
This may be true, but how does a small-business owner with still small revenues afford an expert to explain the difficulties that come with advertising on Facebook. Why make an app that is so difficult to navigate. Or do you have to be an instant millionaire to feature on these sites?
Jeanine Blackwell, Creator of The Launch Lab
“The problem is that most advertisers only use the simplest of criteria to let Facebook know who they want to see their ads, such as gender, age, and income,” says Blackwell. “When you couple this information with more insights on the behaviors and unique interests of your audience, you can deliver your ads only to people likely to be interested in what you offer.”
What I think:
There are so many different kinds of audiences and every click has to be paid for, how do you know the in-depth insights into every individual that to know that they need your product even though most of them don’t even realize that they need our product themselves.
David Rusenko, Founder/CEO Weebly
“We know that bootstrapping small businesses owners have to wear a lot of hats, and while leveraging social media is key to marketing, their Weebly website is a professionally branded, permanent place to direct traffic and fuel sales. In our opinion, focusing on email marketing to drive new leads to your eCommerce store is a more cost effective and efficient way to grow your business off the bat.”
What I think:
Working in a middle to a high-level company, it is very easy to make posts more engaging and blogs more informative. If you are a small startup however it is hard to find what to put your money on without viable evidence that it works.
Having the right social media strategy is important for any business before any decisions on where best to spend your money on. Standing out amongst the 2000 small-business owner that are already using Facebook is hard to do. Even while a small-business is writing exceptional content and have great landing pages it is hard to reach the top without help.
Is Google AdWords hard to navigate?
Google AdWords has been the talk of the every modern day small-business office over the whole world. If it’s not feelings of wanting to strangle them, because they make it so hard to do SEO without it, to loving the outcomes it brings when you use the service.
For the average small-business owner, it is still hard to decipher the google ads playbook. All the The Secret Side of Google AdWords and AdWords policies Help and Panda crawlers makes it hard to figure out where to go and what to do.
What do Google experts say:
Margot da Cunha, Customer Success Manager at Wista, Wordstream writer
“Of course you might think I’m a little biased since I’m writing for the WordStream blog. But I work here because of my deep-rooted love of PPC, and I truly believe AdWords can work for almost any business: small, medium, or large. Throughout my time at WordSteam I’ve heard every excuse in the book as to why AdWords doesn’t work, including “My leads don’t know how to use the internet” (like, REALLY dude!?). My 95-year-old great aunt knows how to use Google, so I’m really not buying this one. Google makes money from AdWords because people keep using it!” Does Google AdWords Work?
What I think:
It’s not like anyone has a choice to use it, Google literally makes sure you have to use their product. It is true that Google Adwords can be mastered and your business can prosper from its advertising methods, but you still need a small fortune just to take part in the circus.
Alex Fender, Google Analytics/PPC
“As an Expert in Google Adwords, clients and marketing directors are always asking me the question on whether or not I trust Google’s PPC advertising system, Adwords?
I always respond to the question in this way, “yes I do trust Google and the data they provide. Google has invented a tool that is the most profitable ever made. However, Google knows how to make Google money. It is upon your business to know how to leverage Google Adwords to make you money.””
What I think:
Like you said to most people Google just makes money for themselves and the rest of us has to use more money than we make just to understand how Google wants us to operate.
Small-businesses failing statistics
The small business Administration (SBA) says that nearly 66% of small businesses will survive in their first two year. The main cause of the ones that fail is lack of thorough research and experience. Half of these survive at least five years. A third survive ten years or more.
It’s good to read up on why businesses fail in the first five years, like Why Small Businesses Fail: Top 7 Reasons for Startup Failure and Why do 70% to 80 % of small businesses fail within five years? and work on a business strategy that goes around these pitfalls.
Reading these articles may help, the fact remains that Google and Facebook may help your business in the long run, but it is hard for small businesses to understand the Google and Facebook jargon.
What are your views on Google Adwords and Facebook advertising?
Originally posted: By Mullanie Mulder on May 17, 2017