The purpose of stylescapes is to provide the company’s stakeholders with an impression of the future brand and is therefore a suitable tool to make the design process transparent.
Stylescapes help to demystify the idea that a designer can get around the corner with the perfect design solution in a short time just by staring at his computer. Of course, when developing specific design solutions, one goes through several phases of research and tries to find the right look for the target group and the product.
Basically, Stylescapes help to transform the terms defined in the briefing discussion with the customer or in the brand workshop into images.
Stylescapes “are the collection of highly curated images, designs, type, textures, and colors that help defined visual direction, but more importantly, will get you buy-in from your client before you design anything.
-Chris Do, Blind CEO
- Makes the design process transparent and involves the customer.
- Buy-in from customer before starting to design specifically for their product or service
- Minimizes the risk of designing something that does not meet the expectations of the customer or the target group.
- Promotes customer loyalty: Your customer will love it if you present the visual lines at a personal meeting, especially if the stylescapes have been printed out in large format beforehand.
Stylescapes are more than moodboards. While moodboards are often loosely cobbled together images, stylescapes follow a scheme and always contain visualization of the target group, logo examples, fonts, colors, graphic elements / design elements, imagery, application examples such as websites, brochures, packaging, etc. tailored to the client and the project.
The stylescapes can either be very contrasty to each other to cover the widest possible visual spectrum, or they can lean on each other. This depends on how detailed the desired appearance has already been described.
Goal: “Choose wisely my friend”
In the end, you are forced to commit to a stylescape and thus pave the way for the development of the brand identity (logo, font, colours, visual language, website, etc.).
An example of when stylescapes are used in the brand process can be found here in this Brand Case Study