Beauty Always Comes At A Cost

…especially when you shop at Whole Foods

I live close enough to Whole Foods that I can splurge here and there, but if I’m feeling guilty about spending money there I can say, “That is too far.”

But Whole Foods is quite the adventure. For a sub-urban family dad, stepping in there is like walking into a palace. Every fresh and wholesome piece of produce is labeled organic or conventional. And if you can afford it, not one molecule of pesticides will enter your body.

There is so much good tasting organic food that I wonder if there are a few angels on Whole Foods board of directors.

Have you had those Spanish Marcona almonds? Don’t get them more than once, but when you try them will never look at other almonds the same. Have you had their pitted dates? The sweetness of dates is unmatched. The sugar cane industry should pivot now and just sell dates and date sugar.


With two kids, and bills piling to the sky, that wild Whole Foods spending quickly catches up to my wallet. Even when I closely count up the cost of my cart and try not to go past $100, I still have a margin of error of $50 or so.

Eventually, my wife went to the closest Practically Free Supermarket, and has convinced me to do the same.


This particular one is a chain that I’ve seen throughout my state ever since I was a kid. What is the worst thing about this store? The freaking floors! I don’t know if they picked the most repulsive combination of tiles to keep people’s eyes on the shelves, but I have to cover my mouth every time I look down. Did the tile worker run out of tile in the middle of every pattern they started.

Whole Foods, in comparison, feels exceedingly luxurious. It seems as though they are looking out for you with those stellar samples they leave out.

Practically Free Supermarket has no samples, but the one thing they do have is insanely low prices. Even for items that I can find from Whole Foods. And these unbeatable prices create a strange problem.

How is it they can charge so little for their goods? They should surely take advantage of the budget conscious families and add some obstacle courses in the aisles. They could video tape that shit Wipe Out style and make millions.

“Excuse me, sir. Do you know where the organic grapeseed oil is?”

“(chuckles) Um. Yeah. Just enter those iron doors and push on the glowing red button when you stand on the first platform above the tank of slime.”

There should be some sort of struggle to appreciate the beauty of saving money.


Whole Foods totally gets the struggle and beauty balance. They put up posters of farmers with dirty faces and all the acres they have to harvest. They hand out free magazines where you can read the sufferings of the artisan soap maker or the lowly goat farmer.

They understand that all the beauty they display costs something. And we, my friends, will have pay dearly for this beauty.

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