Apple simply makes my life easier. It’s nothing big like an iPhone or Mac Pro or an iPad, those things are great. It’s the little things that make them work for me so perfectly; the things that every other company I bought from before and do now never even consider. It’s the ease of use, the intuitive understanding of how I function; Apple makes products that make us feel like it was built for us. Any other company could have done that, but they didn’t, which is why I buy Apple.