Photo by Ella Jardim on Unsplash

So, you’ve graduated.

You put the pen down on your final exam. You walk out the doors (suddenly forgetting your lack of sleep). You wrap your arms around friends. Endorphines are high.

That night, you’re on top of the world.

Then, it hits you.

What now?

You’ve spent the last 17 years studying. Whether you admit it or not, you’re used to the routine.

You study hard and get rewarded with good grades. You know that you have Marketing at 10 am and Derivatives at 2 pm. That you’ll probably wait to the last possible moment to do your assignment…


Photo by Ella Jardim on Unsplash

Yep, we’ve all been there.

Sales targets? ✖︎, copy converting? ✖︎, follower growth? ✖︎, times yelled at screen, 833? ✔︎

Sometimes the reason why may be obvious. But others, and let’s face it more commonly, it’s not.

Whether you hire an overpaid advisor or do a quick google search the answer you get will often be the same.

Take a step back and understand your customers.

(In fact, Marketing Guru Neil Patel swears it’s the only marketing strategy you need.)

If you’re anything like me you’ve probably rolled your eyes at the above statement.

Why?

Well, you get that you…


Photo by Diego PH on Unsplash

A logo, landing page and chatbot all in 20 minutes — is it possible?

When holidaying in London, I attended a Growth Hacking meetup that promised to teach me how to build a logo, landing page and chatbot in 20 minutes.

The idea was to stop procrastinating, work fast, and validate an idea quickly.

At first, I was sceptical.

People earn good money to do these things, so how could it be completed in such a short time?

In 20 minutes, you may be able to vacuum your house, go on a mile run and even take a power nap. But set up an entire website, create a logo and start validating an…


Photo by Nicole Honeywill on Unsplash

As any student or recent graduate knows, companies of today are all after one thing — experience.

No longer is “passion” or your very expensive degree enough to get you in the door.

Today you need to show that not only are you passionate and informed about the area you want to work in but that you have a proven record in the form of … you guessed it — experience.

The problem is, you need experience to get experience.

So, how are we meant to get experience in the first place?

When I first started applying for internships (unpaid…


Photo by Danielle MacInnes on Unsplash

Ever wanted to be an entrepreneur? Have you had lots of business ideas but never taken action on them? Or felt a little unsure of where to even begin?

This was me.

Ever since I can remember I have always known that one day I would be my own boss. My parents have always owned and grown small businesses, so I grew up inspired by creativity, hustle and a mighty work-ethic. I was always the girl with lots of ideas. But the problem wasn’t the ideas. The problem was I never took action on them. …

Ruby Ballerini

Marketer passionate about start-ups, branding and consumer behaviour ✨

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store