So, you’ve graduated.
You put the pen down on your final exam. You walk out the doors (suddenly forgetting your lack of sleep). You wrap your arms around friends. Endorphines are high.
That night, you’re on top of the world.
Then, it hits you.
You’ve spent the last 17 years studying. Whether you admit it or not, you’re used to the routine.
You study hard and get rewarded with good grades. You know that you have Marketing at 10 am and Derivatives at 2 pm. …
Yep, we’ve all been there.
Sales targets? ✖︎, copy converting? ✖︎, follower growth? ✖︎, times yelled at screen, 833? ✔︎
Sometimes the reason why may be obvious. But others, and let’s face it more commonly, it’s not.
Whether you hire an overpaid advisor or do a quick google search the answer you get will often be the same.
Take a step back and understand your customers.
(In fact, Marketing Guru Neil Patel swears it’s the only marketing strategy you need.)
If you’re anything like me you’ve probably rolled your eyes at the above statement.
Well, you get that you need to understand your customer but the real question is HOW to understand them. …
When holidaying in London, I attended a Growth Hacking meetup that promised to teach me how to build a logo, landing page and chatbot in 20 minutes.
The idea was to stop procrastinating, work fast, and validate an idea quickly.
At first, I was sceptical.
People earn good money to do these things, so how could it be completed in such a short time?
In 20 minutes, you may be able to vacuum your house, go on a mile run and even take a power nap. …