ruchaiandbiscuitUnderstanding personas of the new normalLockdown has changed daily routines and behaviours of many, if not most people. Marketers may need to update their personas accordingly.May 29, 2020May 29, 2020
ruchaiandbiscuitRefurbishing ‘Maslow’s Hierarchy of Needs’ for the ‘Quarantined Consumer’While COVID-19 is disturbing established consumer habits, underlying needs often remain the same. The way of expression can be changed and…May 27, 2020May 27, 2020
ruchaiandbiscuit‘Dumb ways to die’ — something that will live forever in people’s hearts.One of the most innovative campaigns by Metro trains in Melbourne.May 26, 2020May 26, 2020