Sudden skincare boom, GenZ’s evolving beauty trends.
A couple of years ago when I graduated from college, I didn’t know much about the skincare and the beauty industry. Even though I was a model very briefly, I didn’t know about the products or the ingredients needed to keep my skin resistant to makeup, sun, and negativity.
The landscape is vastly different now, where teenagers are making content about niacinamide, serums, and white cast. This change interests me immensely; suddenly ayurvedic remedies are making a comeback in expensive packaging targeting consumers who are yet to cross their mid-twenties.
I have immense respect for my generation for making beauty accessible, we are a digitally aware generation, and the idea of beauty is slowly changing from something unattainable and singular to something that can have varied expressions, forms, and shapes. This is a very welcome change, being afflicted by body shaming and comments on my skin color since childhood, I am a BIG advocate for this change.
During the pandemic there was a huge trend involving the no makeup makeup look, after the pandemic there seems to be a newfound respect for just letting the skin breathe, applying minimal makeup, and restoring the skin’s chemistry. Trends like glass skin or jello skin aiming to give skin that glow and shine are immensely popular.
As companies are asking their employees to come back to the office, there is a rise in the purchase of makeup, GenZ is also showing interest in holistic beauty that protects the skin from aging, pollution, and other harmful external agents.
Some statistics here from Statista.com> “Skincare makes up around 40 percent of the global cosmetics market, and it is expected to reach a revenue of roughly 187.68 billion U.S. dollars by 2026. New skin care products are thus launched regularly, with ingredients like Vitamin C and Retinol increasingly becoming must-haves.”
GenZ usually buys these beauty products from online channels and is comfortable following influencers who promote these products on their socials. This also means that their purchases are heavily swayed by the information shared by these influencers. They want the experience of the product and the authenticity and inclusivity from the beauty brands which was not the case for their predecessors. Celebrities have also capitalized on this trend, with brands such as RareBeauty,Fenty Beauty and Rhode skincare leading the roost.
So GenZ is completely changing the beauty game, companies now have to listen to their consumer’s feedback, only then would they be able to crack the beauty market. GenZ demands a more authentic, transparent, and inclusive beauty industry and they are loud in expressing their opinions!
For now, the latest trends like the 90’s makeup, Siren eyes, and Organic skincare have gone viral over Tiktok and the gram. There are numerous YouTube videos outlining the correct skincare routine for different skin combinations. I plan to hop onto this trend too, afterall are you even existing if you don’t have a skincare routine video somewhere on the internet, Jokes aside, Beauty is now all about you, rather than being all about them! So you do you..❤
