Robert UdowitzThe RFP Is Alive and Well — and Should Remain that WayAsk anyone in PR their thoughts on RFPs and they’re likely to recoil, their face turning ashen. Why would any firm want to respond to a…Nov 28, 2017Nov 28, 2017
Robert UdowitzinAgency SearchShoehorning Your Capabilities Won’t Help You Win A Cinderella ClientEven in today’s competitive environment, where each and every new business opportunity should be approached with care, too many agencies…Oct 17, 2016Oct 17, 2016
Robert UdowitzinAgency SearchBringing Your Agency’s A-Game to a New Business PresentationThe agency search was down to four finalists. Each had provided stellar written responses during the proposal phase, and seemed ready to…Aug 25, 2016Aug 25, 2016