10 Awe-Inspiring Social Media Marketing Tips You Simply Must Follow

As recent marketing trends began placing focus on online marketing, the importance of standing out online slowly becomes a priority that should be acknowledged. Apart from online advertising efforts focused on websites and building search rankings, there exists another source of marketing that business owners should begin taking advantage of- social media marketing. By engaging in social media marketing, you are able to both reach out to your customer base as well as establish a strong online presence, thus increasing the online visibility and relevancy of your business.

Here are 10 social media marketing tips that should be followed when coming up with a social media marketing strategy:

1. URL Shortening

Another social media marketing technique that users often overlook is URL shortening. URL shortening is a good effective practice since it converts regular long URLs into reader-friendly condensed formats. By shortening your URLs, business owners can actually earn good impressions since the URLs make sense to readers who are unfamiliar with IT. The more friendly they seem, the more they are able to decipher what the link leads to, the more they are willing to trust and click on the links. Furthermore, URL shortening also allows business owners to subtly track the click through rates of their content, thereby being able to see the performance of their posts.

2. Using the Right Social Media Platform

While it’s natural to develop the inclination that one has to be involved in multiple social media marketing platforms, the truth of the matter is you do not have to use every one of these platforms. Especially when they do not appeal or apply to your business services or products! Research into the different social media marketing platforms that are available and choose 2 or 3 of the most effective ones that you can make full use of instead of branching out all over. You will find that your social media marketing strategy is a lot more manageable and results driven.

3. Frequency & Scheduling

In order to establish a good social media presence, one of the most crucial social marketing tips a business owner should receive would be that consistency matters. Striking a good balance in activity is something to strive towards- too little posting and your user base loose interest. Too much posting within a week and you run the risk of over flooding your customer base’s timelines, resulting in unlikes or unfollows. Experiment until you can find the optimal timing to post so that your customers can provide you the engagement you need.

4. Targeting

Be sure to make use of social media statistics when you are targeting your online advertisements. This is so that your advertisements will show up to the individuals who are most likely to provide you with sales conversions since they have a need for your products. Remember to analyze the marketing information so you know which demographic to launch remarketing efforts towards as well.

5. Engaging Your Audience

Remember to engage your follower base through different activities that garner their interest, like hosting giveaways and contests. You can also make use of social media features like live streaming to gain instant feedback from customers, show products that are upcoming, share special discount codes, demonstrate or offer tutorials and other functions.

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Originally published at www.ruhanirabin.com on May 25, 2017.