How to Use Your Dream Employer’s Own Branding to Make Your Résumé Stand Out
- Good companies invest a lot of money into coming up with their brand identity
- Incorporating some of this imagery into your résumé can help you stand out
- The easiest way to do this is by changing the colors and fonts on your résumé
If you read my last article, you’re already tailoring your résumé to each job offer, using the job ad as a guideline for what you should actually say in your résumé body. But for that dream job opening, for which you want to go above and beyond, there are a couple extra steps you can take to make your résumé stand out not only content-wise, but visually as well.
Companies invest a lot of money into coming up with their brand identity, and a large part of that is imagery: the logos, colors, typefaces, and other visual elements that are used to present their brand to the world and boost recognition among their customer base.
Incorporating some of this into the résumé you submit for your dream job can help you use the company’s own branding to catch the recruiter’s eye and strike a note of familiarity. In this article, I’ll explain how you can do this using two very simple tools: color and font.
1. Use the company color throughout your résumé
The recruiter or hiring manager at your dream company will most certainly be familiar with the company’s colors. They probably see them every day around the office, in their emails, and on the mugs, cups, and other workplace knickknacks they’ve collected over the years.
The minute they load your résumé on screen, seeing a burst of the color they’ve become so accustomed to can help catch their attention. So, if you were applying for a job at Coca-Cola, you might find a way to include Coca-Cola red (RGB 228, 30, 43, by the way) throughout your résumé, like so:
A simple Google search will tell you the RGB values for Coca-Cola’s iconic red, but for any other color, you can use this fantastic tool on Ginifab.com. It allows you to upload an image and hover your mouse over any of the colors to get the RGB combination (in Microsoft Word, you can find the RGB fields in the font options box). So, to get your color, all you have to do is take a screenshot of an image on the company’s site — of their logo, for example — then upload it to Ginifab to extract the relevant RGB values.
Bonus Tip: Need ideas on how or where to incorporate the color on your résumé? You can find several here: 3 Ways to Incorporate Color in Your Résumé or CV
2. Use the company’s main typeface for your résumé text
So now you’ve worked out which color to use, and how to use it, on your résumé. One last visual boost you can give it is to use the company’s own typeface, or “font,” throughout your design.
Let’s say you’re applying for a position with LinkedIn. Source Sans is LinkedIn’s primary type family. That information is detailed on LinkedIn’s Brand Resources microsite, but if it weren’t, you could still identify the typeface or its closest imitation by copying a selection of text from their website and pasting it into Google Docs or Microsoft Word.
You could also use a font identifier, like Font Squirrel’s Matcherator, which will identify the typeface or at least provide you with a selection of similar ones to choose from. Below is an example of how to incorporate both color (LinkedIn blue, RGB 0, 119, 181) and typeface (Source Sans Pro) to get the LinkedIn look:
Keep it professional
The idea with both of these tools is to incorporate them in a manner that’s professional and tasteful. If your dream employer has a logo with five different colors on it, it goes without saying that you should pick one, maximum two, to feature on your résumé — not all five. Similarly, if their main typeface works for a logo or website snippets but not for a large chunk of text, as on a résumé, don’t use it.
Only use these tips if they’ll help your résumé catch the recruiter’s eye so that it gets read. Even when you’re using the company’s own color and typeface, it’s still possible to go overboard, so be selective with your choices.
Want even more résumé and CV tips? Start with these articles:
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Betenwrite.com offers original content focused on personal and professional change, including a résumé design library featuring free and easy-to-edit templates. The mission of the site is to inspire people to let go of the negative stories that are holding them back, and instead start taking real-world steps toward aligning their professional lives with their personal selves.
Originally published at www.betenwrite.com on August 19, 2018.