I want old school Marvel and DC comics
Marvel and DC make billions of dollars on the big screen.
And we all — or most of us, at least — love their movies.
So, how come comic books sell so poorly?
Latest reports list comic books selling 40k to 60k units on average.
Nowadays, a 50k units sale is considered a success, while 30 years ago, any superhero selling less than 75k units would most likely be cancelled, or turned into a 20 pages short-story on another superhero’s book.
Many people are thinking about this, and many causes have been ‘found’.
I guess most specialists blame it on the publishers’ direct-sales strategy.
I agree, to some extent… I miss the days when I could buy Spiderman and Batman comics at a small shop, in my hometown. Gone are the days…
I tried to understand why such big superheroes (and groups, like Avengers and X-men) are selling so little and, of course, there’s no way I can figure it out, myself — after all, I have no access to the required reports, sales figures, etc…
Then, I realized if I could understand why *I* stopped buying comic books, I could extrapolate and maybe understand it a little bit better.
I thought about it during my lunch break — well, actually, it only took me a few minutes to find out why I stopped buying comics.
And the reason is really simple: I don’t like today’s comics, because the art is too complex.
Let me explain.
Nowadays, each page, each small box in a page, is designed as if it was a poster.
Full page scenes, multi-page scenes.
Lots of action per scene.
Lots of color, glossy paper.
Today’s comic books are designed like old times’ Graphic Novels.
The thing is: Graphic Novels are cool — with their full page scenes, multi page scenes, glossy paper. Scenes that look like posters.
But Graphic Novels are not Comic Books.
Graphic Novels should be “special”.
And Comic Books should be, well, “normal”.
I still remember the old days of, say, Spiderman.
Pages were filled with flat painted scenes, with little detail (as opposed to today’s comics).
The paper was not glossy — oh, I miss that kind of paper.
Now, compare an old comic with today’s glossy, almost 3d-like, ‘photo-realist’ painting.
And each page, each scene is a ‘master piece’, that can be (and should be) appreciated as being the whole thing.
Sorry, but I can’t appreciate it. It’s too much.
Today’s Comic Books pretend they’re Graphic Novels, but they’re not.
And, as a side effect, they are no Comic Books, either.
They’re this bizarre, hybrid, overwhelming… something.
And I won’t buy them. And, apparently, a lot of people won’t, either.