How I Finally Came Up With My Personal Values

Rui Ma
Rui Ma
Jan 26, 2018 · 5 min read
Google Images

Last year, a good girlfriend told me about The Coaching Fellowship, a female-only program that offers professional coaching to budding leaders.* I was accepted into the Fall 2017 cohort and was paired up with the fierce Mary Rezek, who shares my bi-continental interests and lifestyle (US and China). I’ve benefitted greatly from her incisive insights.

One of the first things Mary asked me to do was to show her my CV, which promptly resulted in her asking me to do a makeover. While I am not on the market for a job (I’m doing my own thing!), I found the exercise invaluable because it forced me to concisely, strategically and honestly evaluate my own strengths. Something I have a lot of knowledge about, of course, but somehow never sat down to really fully internalize. The next session, she asked me to state my personal values.

Personal values, you say? That should be easy right? Which (super) opinionated 36 year old doesn’t know her personal values? This one does *points at self*. I put pen to paper and thirty minutes later I had the following list, in order of importance -

  1. Always be learning
  2. Do not fear failure
  3. Give love
  4. Create
  5. Embody gratitude, humor and joy

Sounds pretty good right? I shared it with my brother and a few friends. This list made me feel pretty good! Look at my awesome values, I thought to myself. Even though the list was deliberately short, it captured all that I thought I should prioritize in living an enlightened, saintly life. *Rui pats self on back*

When I shared it with my coach though, she wasn’t nearly as impressed. The first thing she asked was, “so, do you do all of these things?” Well, no, I answered. I think I am always learning and prioritizing, but I’m trying to get better at overcoming my fear of failure, for example, and I’m still a ways away. “Then those aren’t your values,” she said flatly.

Maybe my mind is just easily blown, but I felt almost a physical knockback at this point. What! Those aren’t my values! Those aren’t my values? I clearly had no idea what values were! How could that be possible?! Wait. I have an answer for that. For one, my mind has been polluted by the empty corporate values that most organizations espouse. You know, the ones that everyone should abide by, and perhaps genuinely try to, but rarely actually do. I thought that’s what values were. Inclinations … aims … wishes. Subjective reality warped by longing and rationalization. Not things as they actually are. So I wasn’t supposed to answer how I wished I lived, but how I actually lived based on the decisions I actually made. And the more important or agonizing the decision, the more my reasons for that decision were important indicators of the underlying belief or value that I held. (Imagine if corporate values were this evidence-based … there would probably be a lot less smirking when they’re presented.)

With objectivity in mind, I turned again to the subject of my values and came up with the following:

  1. Learning: particularly new ideas, constructs, or fields
  2. Authentic connection: to be open with my thoughts, and act consistently in my actions (and ideally, to have others be the same in return!)
  3. Integrity: to be honest and ethical, to always do the right and fair thing
  4. Autonomy: to be free and creative in my thoughts and actions

While they don’t deviate very significantly from my first list, these values served to clarify and make much more coherent my “way of living” to myself. This list just felt much more right. For example, for each value, I could think of a big decision I had to make that highlighted how much it meant to me, and how much I was willing to sacrifice in order to be aligned with it. Take the first value of learning, which dominated the top of both my “aspirational” and “true” list of values. I can clearly point to the time when I forewent a significant six figure cash bonus in order to take on a more intellectually challenging, although less paying job … three months earlier. That’s right, I wasn’t even willing to wait three months for a large payout, because the need to be learning and the inner decay I felt from not learning was so distressing that I would do pretty much anything to be rid of it, even at a steep price. Then there is the value of authentic connection, and how much I have increasingly refused to represent anything other than my true beliefs, even if it meant risking the wrath of often more powerful others. It wasn’t always the case in my youth, but it sure is the case now.

As for integrity, I’ve gone out of my way to uphold integrity at the expense of professional mobility. But that was always a source of pride, not regret, and it’s something I will absolutely choose to do, again and again. And it’s in third place because people and circumstances that pass the first two filters, especially authenticity, are not often overtly immoral. Finally, when all three conditions are met, I’m also highly drawn to autonomy. I like being able to be free to problem-solve on my own, but it’s not always necessary. I fared well in structured environments as well, and don’t mind executing to order. Plus, there was always some element of creativity, even in the most menial tasks I did. I can find some joy in that.

So that’s what I learned. Values are like nested if statements for how you live your life.** How you actually live it, not how you’d like to imagine yourself living it.

My values, if unfulfilled, if I don’t live them, will give me a lot of cognitive dissonance. If all fulfilled, if lived, will make my heart sing. Maybe we can’t live 100% of our values 100% of the time … but I plan to try. I’ve got some major clues to self-actualization in this map right here of what gets me engaged, what makes me tick, what I value. I’m going to be referring to it often.

What do you think?

*Applications are open now! It’s an amazing deal because experienced coaches volunteer their time to coach you for ten sessions (a very substantial amount of coaching!) and you only pay a nominal fee to cover the nonprofit’s admin costs.

** In Excel, it might look something like this for someone with a 3-value system:

IF (Value1=Fulfilled, IF (Value2=Fulfilled, IF(Value3=Fulfilled, “I’m super energized because I’m living in accordance with all of my values”, “I’m doing fairly well because I’m living in accordance with most of my values”), “Meh, I’m doing OK because I’m living in accordance with at least my most important value”), “Ahh!! I”m in a ton of pain because I’m not living in accordance with any of my values!! Help!!!”)

Sign up for more thoughts weekly at

Rui Ma

Written by

Rui Ma

tech #angelinvestor on sabbatical. Loves: #philanthropy, everything #green, #pets, all #books. Devoted #vegetarian.