Runchen SunLong-Awaited TARA, What Can We Expect From Taraxa?Many people may have not heard of Taraxa until it recently announced a public sale kicking off on TokenSoft. Established in 2018, Taraxa…Mar 12, 2021Mar 12, 2021
Runchen SunForgot the logo! Brand is way more than thatBrand, as a psychology concept, has three part. First of all, brand is the abstract mental representation of the group of products, events…Jan 17, 2019Jan 17, 2019
Runchen SunSense control is the basic right — Why we should let the users know what is happening2018 is the past, 2020 is coming. Have you received the year review from the app or service provider? Monzo, the bank I am using they send…Jan 8, 2019Jan 8, 2019
Runchen SunRun out of idea, here is how I doLack of ideas is a big problem for the freelance writer. No matter what filed you are in, eventually you will feel like being empty. I…Dec 28, 2018Dec 28, 2018
Runchen Sun3 tips to use good design as an intangible brand strategyWhen we are talking about the brand, the first thing come up our mind is the logo of the company. But actually, brand, as a psychology…Dec 22, 2018Dec 22, 2018
Runchen SunThe “idiot” president, how to build a successful brandIs a brand value? If you ask this question to the CEO of Coca or Apple, they will tell you definitely. Companies benefit from their brand…Dec 18, 2018Dec 18, 2018
Runchen SunIt’s all word games? How supermarket manipulate me buy their goods — Framing EffectWhat is the framing effect? How those supermarket and food retailers manipulate our mind just by a simple word game. The way we present…Nov 30, 2018Nov 30, 2018
Runchen SunWhen guts help us made the decisionsWe all have two system in our brain, both of them can in charge of our decision making. System 1 is also known as guts, it can gather the…Nov 29, 2018Nov 29, 2018
Runchen Sun3 Moves to Avoid Being AnchorAnchoring is a phenomenon that we, human being, make estimates by starting from an initial value that is adjusted to yield the final…Oct 24, 2018Oct 24, 2018
Runchen SunHow HP Instant Ink Manipulate Your Mind?I bought an HP printer in Amazon last week, when I bought it I found an interesting service called “HP Instant Ink”. And paired with the…Oct 9, 20181Oct 9, 20181