#Does Media Advocacy can make real changes?

In general, people tend to used technology in every routines of our daily life since we woke up until bed time over and over again. Some people might use technology in term of media to updated the news, fashion, education or even the gossips star. Some of them may use media as a tool to shared their lifestyle or personal stories through Facebook, Youtube Channel, Twitter, Instagram or Blog. Nevertheless, media not only serve the people needs in term of entertainment but media also play as broadcasting tools in order to shared the advocacy campaign as well.

“Change.org” is the online platform which aimed to making change via social media by contributed people to start, support and making the real change to the world.

“On Change.org, people everywhere are starting campaigns, mobilising supporters, and working with decision makers to drive solutions.”

This platform is the place to starting campaign with the supporters from the citizens those who realize to the problems that exist and need to makes different. By the reason, in every single voice is do matters to the campaign to achieve the victory.

In this part, I would like to shared three case study that I think it would be interesting and attractive to all of you who interesting in media advocacy via Change.org

3 Outstanding campaign through Change.org

1. ) End the Tax on tampons and all sanitary products for woman.

“ Periods are no luxury. You can ‘opt-in’ to extravagance. You cannot choose to menstruate.”

This campaign made change with 320,089 supporters in order to do the zero tax for sanitary products for woman. By March, the campaign made history when Parliament accepted a tampon-tax-ending amendment proposed by the amazing Paula Sherriff MP.

2.) Fund 12 Years of Education for Girls Around the World.

“Sometimes people ask me, why is it important for girls to go to school? I think the more important question to ask is, why shouldn’t girls have the right to go to school?”

1,108,111 supporters engaged into the advocated with wished to see all girls in the world reached the education same as boy do. The fact the more than 60 million girls in the world do not have the opportunity to go to school yet thus in September, world leaders will commit to 12 years of free, safe, quality primary and secondary education for every girl and every boy in the new United Nations Sustainable Development Goals.

3.) Apologise for, and amend the irresponsible marketing of your new bra range ‘Body’.

“We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.”

Although this campaign recieved only 33,001 supporters ,however this still be able to making change recently. As Victoria’s Secret applied the word “Perfect Body” in the advertisement thus it makes the woman feel uncomfortable and feel insecure about their bodies, wished that the woman will spend money on products that will supposedly make them happier and more beautiful. This campaign got the victory by making the Victoria’s Secret changed the wording of their advertisements for their bra range Body from ‘The Perfect ‘Body’’ to ‘A Body For Every Body’.

Those of three case-study campaign showed that online platform such as Chang.org can be one of the best tools to spread out the petition or campaign to the worldwide.

If not start from you,then who?

Runralit T. #5728640508

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