rupert.gravesWhy are European B2B publishers obliged to gain consent for someone else’s business model?B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a tenancy basis. Successful…Jun 18, 2018Jun 18, 2018
rupert.gravesGDPR: the opportunity is in the detail for media owners. Part One.This is a series of three blog posts. In each blog post, I will explain one of three important details (and their implications) media…Oct 27, 2017Oct 27, 2017
rupert.gravesGDPR will Trigger a Massive Transformation of Programmatic AdvertisingProgrammatic advertising has become the dominant way to trade digital media because it matches ads to people on a truly vast scale. This…Jun 20, 2017Jun 20, 2017
rupert.gravesPrice Discrimination and The Only Way To Maximise Ad RevenueAnyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination when I…Mar 7, 2017Mar 7, 2017
rupert.gravesEnd-to-End vs Pure-Play Ad PlatformsThe programmatic advertising ecosystem has evolved a great deal from the early days in 2006 when Brian O’Kelly, the CTO of Right Media…Jul 30, 2016Jul 30, 2016
