2024 business intelligence market : A Comprehensive Overview

Rupesh Gupta
5 min readJul 8, 2024

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Fortune Business Insights has published a new research report on “Business Intelligence Market Size 2024”. The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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The Business Intelligence Market report majorly focuses on market trends, historical growth rates, technologies, and the changing investment structure. Additionally, the report shows the latest market insights, increasing growth opportunities, business strategies, and growth plans adopted by major players. Moreover, it contains an analysis of current market dynamics, future developments, and Porter’s Five Forces Analysis.

Business Intelligence Market Statistics:

USD 63.76 billion by 2032,

USD 29.42 billion in 2023

CAGR: 9%

Major Trends in the Business Intelligence (BI) Market

The Business Intelligence (BI) market is evolving rapidly, with several notable trends shaping its growth and adoption. One major trend is the increasing shift towards self-service BI tools. These tools empower non-technical users to analyze data and generate insights without relying on IT departments. As businesses recognize the value of data-driven decision-making, there is a growing demand for user-friendly BI platforms that democratize access to data. This trend is fostering a culture of data literacy within organizations, enabling employees at all levels to leverage data for strategic decision-making.

Another significant trend in the BI market is the integration of artificial intelligence (AI) and machine learning (ML) capabilities. Advanced BI platforms are incorporating AI and ML algorithms to enhance data analysis, providing predictive and prescriptive insights. This integration allows businesses to uncover hidden patterns, forecast future trends, and make proactive decisions. Additionally, natural language processing (NLP) is becoming a key feature in BI tools, enabling users to interact with data through conversational interfaces. This makes data analysis more intuitive and accessible, further driving the adoption of BI solutions.

Factors Driving Demand in the Business Intelligence (BI) Market

Several factors are driving the growing demand for BI solutions in the global market. Firstly, the increasing volume and complexity of data generated by businesses is a key driver. Organizations across various industries are producing vast amounts of data from multiple sources, including social media, customer interactions, and IoT devices. BI tools are essential for aggregating, processing, and analyzing this data to derive actionable insights. The ability to make data-driven decisions is critical for maintaining a competitive edge in today’s fast-paced business environment.

Secondly, the need for real-time analytics and agile decision-making is propelling the demand for BI solutions. Traditional reporting methods are often slow and cumbersome, making it difficult for businesses to respond swiftly to changing market conditions. Modern BI platforms offer real-time data processing and visualization, allowing organizations to monitor key performance indicators (KPIs) and respond to opportunities and challenges as they arise. This agility is particularly important in sectors such as retail, finance, and healthcare, where timely decisions can significantly impact outcomes. The ongoing digital transformation and the emphasis on operational efficiency are expected to further drive the adoption of BI technologies.

List of Top Companies in Business Intelligence Market:

  • Microsoft Corporation,
  • Tableau Software, LLC (Salesforce),
  • IBM Corporation,
  • SAS Institute Inc.,
  • SAP SE,
  • Oracle Corporation,
  • QlikTech International AB,
  • Sisense Inc.,
  • Board International S.A,
  • Logi Analytics, Inc.,
  • Teradata Corporation,
  • MicroStrategy Incorporated,
  • Informatica LLC,
  • Domo, Inc.,
  • Hitachi Vantara LLC (Pentaho),
  • TARGIT,
  • Yellowfin International Pty Ltd,
  • Arcadia Data Inc.,
  • Infor (Birst),
  • BITAM,
  • 1010data, Inc.,
  • Dundas Data Visualization, Inc.

Fortune Business Insights’ comprehensive business report delves deep into these trends, offering valuable data and industry statistics. By leveraging this knowledge, businesses can develop informed strategies. Whether it’s partnering with established players, targeting specific niches, or investing in innovative technologies, the key lies in aligning strategies with the evolving Business Intelligence Market size dynamics.

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Regional Analysis:

The Regional Analysis section of the Business Intelligence Market share report provides a nuanced understanding of how geographical factors impact market dynamics and industry growth in 2024. By dissecting data on a regional level, stakeholders gain valuable insights into the unique challenges and opportunities specific to different areas. This in-depth examination of the Business Intelligence Market size allows businesses to tailor strategies that are not only globally informed but also regionally relevant, ensuring a more targeted and effective approach.

Leading regions by Business Intelligence Market share:

North America (the USA and Canada)

Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

Latin America (Brazil, Mexico and Rest of Latin America)

Market Segmentation:

The Market Segmentation section provides a detailed analysis of Business Intelligence Market size detailing how the market is categorized based on various factors, enabling a more nuanced understanding of customer needs and preferences. This strategic approach helps businesses tailor their products, services, and marketing strategies to specific segments, optimizing overall market performance.

By offering a granular analysis of Business Intelligence Market segmentation, this report equips stakeholders with the tools needed to make informed decisions, enhance customer satisfaction, and stay ahead of evolving market dynamics.

Key Questions Answered in This Report

  • What was the size of the global Business Intelligence Market in 2023?
  • What is the expected growth rate of the global Business Intelligence Market during 2024–2032?
  • What are the key factors driving the global Business Intelligence Market?
  • What has been the impact of COVID-19 on the global Business Intelligence Market?
  • What is the breakup of the global Business Intelligence Market based on the solution?
  • What is the breakup of the global Business Intelligence Market based on the service?
  • What is the breakup of the global Business Intelligence Market based on the technology?
  • What is the breakup of the global Business Intelligence Market based on the platform?
  • What is the breakup of the global Business Intelligence Market based on the application?
  • What are the key regions in the global Business Intelligence Market?
  • Who are the key players/companies in the global Business Intelligence Market?
  • Who are the key players/companies in the global Business Intelligence Market?

Table of Contents

1. Executive Summary

1.1 Overview

1.2 Key Findings

2. Introduction

2.1 Background

2.2 Scope and Objectives

2.3 Methodology

3. Business Intelligence Market Growth Overview

3.1 Definition and Classification

3.2 Business Intelligence Market Share Drivers

3.3 Market Restraints

3.4 Market Opportunities

3.5 Industry Challenges

4. Global Trends and Forecast

4.1 Overview

4.2 Business Intelligence Market Share Trends

4.3 Industry Share and Future Outlook

4.4 Growth Prospects

5. Business Intelligence Market Size Regional Analysis

5.1 North America

5.2 Europe

5.3 Asia-Pacific

5.4 Latin America

5.5 Middle East and Africa

6. Business Intelligence Market Analysis

6.1 Business Intelligence Market Key Players

6.2 Market Concentration

6.3 Competitive Landscape

6.4 SWOT Analysis

7. Market Segmentation

8. Conclusion

9. Recommendations

10. Appendix

TOC Continued…

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