Analytics-as-a-Service Industry Size 2024–2032 | Fortune Business Insights

Rupesh Gupta
6 min readMay 17, 2024

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The global Analytics-as-a-Service Industry size is expected to grow from USD 6.68 billion in 2022 to USD 39.91 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 25.7% during the forecast period.

The latest global forecast report provides a comprehensive outlook on Analytics-as-a-Service Industry share, offering invaluable insights into emerging trends in 2024, market dynamics, and growth opportunities on a global scale. This meticulously researched report delves into the intricate details of various sectors, providing stakeholders with a roadmap to navigate the ever-evolving landscape of the global economy.

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Analytics-as-a-Service Industry Statistics:

USD 39.91 billion by 2030,

USD 6.68 billion in 2022

CAGR: 25.7%

Factors Driving Growth in the Analytics-as-a-Service Market Size:

Numerous factors contribute to the robust expansion of the Analytics-as-a-Service (AaaS) Market Size, influencing its dynamic growth trajectory. Firstly, the increasing recognition of the value of analytics in decision-making processes across industries propels the adoption of Analytics-as-a-Service solutions. From optimizing operations to gaining actionable insights, AaaS is playing a pivotal role in transforming raw data into strategic business intelligence, significantly impacting the overall size of the Analytics-as-a-Service Market.

Secondly, the escalating demand for advanced analytics capabilities drives the market’s size. As businesses seek to derive meaningful insights from complex datasets, the adoption of Analytics-as-a-Service becomes essential. This trend aligns with the industry’s commitment to providing innovative and scalable analytics solutions that cater to the evolving landscape of data-driven decision-making.

Additionally, the integration of Analytics-as-a-Service with cloud computing technologies further propels market growth. The flexibility and scalability offered by cloud-based analytics solutions contribute to their widespread adoption. This symbiotic relationship between AaaS and cloud technologies reinforces the overall size and influence of the Analytics-as-a-Service Market.

As industries continue to leverage analytics as a strategic asset, the Analytics-as-a-Service Market Size is poised for sustained growth. The strategic deployment of AaaS across various sectors and its seamless integration into evolving technological landscapes underscore the industry’s dedication to delivering cutting-edge analytics solutions that address the dynamic needs of businesses in the modern era.

List of Top Companies in Analytics-as-a-Service Industry:

  • Microsoft Corporation (U.S.)
  • IBM Corporation (U.S.)
  • SAP SE (Germany)
  • Atos (France)
  • Google (U.S.)
  • Msys Technologies (U.S.)
  • Cloudera (U.S.)
  • Thoughtspot (U.S.)
  • Qlik (France)
  • Domo (U.S.)

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Regional Analysis of Analytics-as-a-Service Industry:

  1. North America: North America leads the global analytics-as-a-service market, driven by factors such as advanced technology infrastructure, widespread adoption of cloud computing, and the presence of major tech companies. The United States and Canada are major contributors to the market, with businesses across various industries adopting analytics-as-a-service solutions to gain actionable insights from their data. The market is characterized by a diverse ecosystem of analytics service providers offering solutions for data visualization, predictive analytics, and machine learning. Additionally, partnerships between analytics vendors, cloud service providers, and industry verticals drive innovation and market growth in North America.
  2. Europe: Europe’s analytics-as-a-service market is growing steadily, fueled by factors such as increasing data generation, regulatory compliance requirements, and the need for data-driven decision-making. Countries like the United Kingdom, Germany, and France are key markets for analytics services, with businesses leveraging solutions to analyze customer behavior, optimize operations, and improve risk management. The market is characterized by partnerships between analytics providers, consulting firms, and industry associations to develop customized solutions for specific use cases and regulatory environments. Moreover, initiatives promoting data privacy and GDPR compliance drive investments in analytics technologies in Europe.
  3. Asia-Pacific: The Asia-Pacific region represents a significant growth opportunity for the analytics-as-a-service market, driven by factors such as digital transformation initiatives, increasing internet penetration, and the adoption of big data analytics in emerging economies. Countries like China, India, and Japan lead analytics service adoption, with businesses integrating solutions into their operations to gain competitive insights, enhance customer experiences, and drive innovation. The market is characterized by a growing demand for cloud-based analytics platforms that offer scalability, flexibility, and real-time analytics capabilities. Additionally, partnerships between analytics providers, technology startups, and industry disruptors drive market penetration and promote the adoption of analytics technologies to address regional challenges related to market competition, customer retention, and operational efficiency.
  4. Latin America: Latin America’s analytics-as-a-service market is emerging, supported by efforts to improve digital infrastructure, enhance data literacy, and leverage analytics for economic growth. Countries like Brazil, Mexico, and Argentina are witnessing increasing adoption of analytics solutions by businesses in sectors such as finance, healthcare, and retail seeking to gain insights from their data and improve decision-making processes. The market is characterized by partnerships between analytics providers, academic institutions, and government agencies to promote data-driven innovation and support digital transformation initiatives. Despite economic challenges and regulatory complexities, companies in Latin America are investing in analytics technologies to unlock new opportunities and address pressing business challenges.
  5. Middle East and Africa (MEA): The MEA region is showing growing interest in analytics-as-a-service, driven by factors such as government initiatives for digital transformation, increasing investment in technology infrastructure, and rising demand for data-driven insights. Countries like the United Arab Emirates (UAE), Saudi Arabia, and South Africa lead analytics adoption, with businesses leveraging solutions to optimize resource allocation, improve customer engagement, and enhance operational efficiency. The market is characterized by partnerships between analytics providers, system integrators, and industry stakeholders to develop tailored solutions for regional market needs. Collaboration between technology suppliers and government agencies supports market growth and accelerates the adoption of analytics technologies across the region.

Market Segmentation:

The Market Segmentation section provides a detailed analysis of Analytics-as-a-Service Industry size detailing how the market is categorized based on various factors, enabling a more nuanced understanding of customer needs and preferences. This strategic approach helps businesses tailor their products, services, and marketing strategies to specific segments, optimizing overall market performance.

By offering a granular analysis of Analytics-as-a-Service Industry segmentation, this report equips stakeholders with the tools needed to make informed decisions, enhance customer satisfaction, and stay ahead of evolving market dynamics.

Table of Contents

1. Executive Summary

1.1 Overview

1.2 Key Findings

2. Introduction

2.1 Background

2.2 Scope and Objectives

2.3 Methodology

3. Analytics-as-a-Service Industry Growth Overview

3.1 Definition and Classification

3.2 Analytics-as-a-Service Industry Share Drivers

3.3 Market Restraints

3.4 Market Opportunities

3.5 Industry Challenges

4. Global Trends and Forecast

4.1 Overview

4.2 Analytics-as-a-Service Industry Share Trends

4.3 Industry Share and Future Outlook

4.4 Growth Prospects

5. Analytics-as-a-Service Industry Size Regional Analysis

5.1 North America

5.2 Europe

5.3 Asia-Pacific

5.4 Latin America

5.5 Middle East and Africa

6. Analytics-as-a-Service Industry Analysis

6.1 Analytics-as-a-Service Industry Key Players

6.2 Market Concentration

6.3 Competitive Landscape

6.4 SWOT Analysis

7. Market Segmentation

8. Conclusion

9. Recommendations

10. Appendix

TOC Continued…

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