The Cognitive Dissonance Hiding Behind Strong Brands
Jasmine Bina
1148

Really interesting article. Have been very interested in one facet of cognitive dissonance — post-purchase cognitive dissonance.

An opportunity to leverage cognitive dissonance could be through what I call “virtual ownership” — https://medium.com/@rupinjayal/virtual-ownership-a-huge-marketing-opportunity-5c58cead3db

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