Search Engine Marketing or Search Engine Optimization — Which Has the Best Bang For Your Buck?

In this age of competitive digital marketing, there are many internet marketing tools that have come handy to optimize a business on the digital space. Two of the most important internet marketing tools that can take a business to great heights are SEO (stands for Search Engine Optimization) and SEM (stands for Search Engine Marketing). Both of these tools are often confused to be same but they are different, however, inter-related. In order to get best results, enterprises look to hire search engine marketing professionals and SEO experts for best results. To understand the difference, let’s first know what is search engine optimization?

SEO is done to get high ranking in the search engine result page that would drive the user to the desired page. Generally, users do not click through the various pages on the search engine result page. It is only top result pages that users click after which they are directed to the site. Thus, it is essential to where a site ranks on the result page in order to derive good traffic to the site. With several business websites on the internet, it is challenging to get a good ranking in the search engine result page. Thus, more and more businesses are keeping no stone unturned and are looking to find search engine optimization experts for best results.

Here are the best practices in the file of SEO:

· Keyword usage and analysis

· Link building

· Using social media platforms to optimize business

· Enhancing site’s navigation

· Publishing relevant content on the right channels

How a SEO can make a difference to a business?

A business depends on several aspects to achieve its goals. Out of the many, a SEO expert can make huge differences to the business in the following ways:

Technicalities of a site: If a business decides to find search engine optimization experts, it is expected that the professional would have a good understanding of the various technicalities of the site in concern. For instance, understanding the structure of the site that helps to analysis the entire process of how search engine can reach the index of the content of the site.

On-page optimization: The use of HTML tags and the relevant use of keywords to increase the rankings in the search engine results.

Off-page optimization: Link building is an important part of SEO, as an expert knows the relevant openings where the concerned website can get better traffic.

Knows what’s trending: A SEO expert keeps themselves completely updated with the current trends prevailing in digital arena. They ensure the SEO strategies are shaped up as per the current trends of the market.

Having discussed about search engine optimization, let’s ponder on search engine marketing.

What is Search Engine Marketing?
 
 First of all, it is important to understand that how search engine marketing (SEM) is much broader than SEO. It is strategically used to utilize different options to explore all search engine possibilities, which includes paid ads. SEM is more of a research based approach than that of SEO. Be it submitting content or positioning a business website on the search engine, every step is based on marketing principles. One has to understand that SEO is a part of SEM, which is vital for a business to get maximum visibility as it uses both advertised and organic links. It might seem to be complicated but if a company decides to hire search engine marketing professionals, online optimizing strategies can go towards the right direction.

One would find many SEO professionals, who are highly experienced offering both the services, as both are inter-related. However, it is advisable to hire two different professionals for SEO and SEM work.

With the emergence of several online creative service market places, it has become easier for business enterprises to meet their requirements in a better way. There are many new start ups that are up for experimenting. A lot of these companies look to hire freelancers to cut down costs and at the same time get work done quickly. A freelancing platform provides the chance to find freelancers in various verticals of work, two being SEO and SEM freelancers. Besides new companies, the small-medium enterprises have already making the best of freelancers to their business.