Ruqaiyah JafferyinSAP Innovation SpotlightDifferentiated Customer Experiences at the Cusp of Transformational MarketingThe vigorous push towards the creation of mature, diversified and future ready economies are generating an unparalleled enthusiasm for…Jul 30, 2018Jul 30, 2018
Ruqaiyah JafferyinSAP Innovation Spotlight3 Ways Social Selling Can Supercharge Your Sales TeamOnline exchanges, opinions, and interactions are the new currency of persuasion and influence.Jun 25, 2018Jun 25, 2018
Ruqaiyah JafferyinSAP Innovation SpotlightCreativity and Analytics: Balancing the Scales in Your Marketing EffortsCreating campaigns that are authentic, relevant, and impressive require the confluence of human artistry and data science.Jun 6, 2018Jun 6, 2018
Ruqaiyah JafferyinSAP Innovation SpotlightAccount-Based Marketing: The Human Touch and Why It MattersUsing technology–transparently — will help drive your program only if it serves human interactions and relationships.Mar 21, 20181Mar 21, 20181